Question(s):
Part 1
Examine each of the following charts (Figures 1, and 2) and respond to the questions below:
Figure 1
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Figure 2
Source: General Authority of Statics
- Evaluate each one in terms of:
- title descriptiveness, (b) focal points, (c) information sufficiency, (d) ease of processing, and (e) takeaway message
- Describe at least one effective aspect for each chart.
- Make two recommendation for improving them.
Part 2 (8 Marks)
Persuading University Students to Start a Saving Account
- Assume the role of a banker, create a message that targets university students and persuades them to start a retirement account.
- Which psychological tools of influence (consistency, reciprocation, social proof, authority, liking, scarcity) did you use? Why?
- Which kind of appeals did you use in this message? Would you consider this message to be catering more to emotion or logic? Explain.
Persuading Human Resources Manager for Promotion
- Assume the role of an employee, create a message that targets the HR manger persuades him/her to promote you.
- Which psychological tools of influence (consistency, reciprocation, social proof, authority, liking, scarcity) did you use? Why?
- Which kind of appeals did you use in this message? Would you consider this message to be catering more to emotion or logic? Explain.
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Reference:
(2017). Environment Economic Survey (Industry). General Authority of Statistic. https://www.stats.gov.sa/en/906